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Anthony Chelidonis
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Business Plan

For:
startup name
Date:
DD-MM-YYYY
Startup details:
, a company incorporated in
country
under registration number
registration number (CRN)
whose registered office is at
address
Website:
Email:
Phone:
Startup owner:
name
of
address
1 Executive summary
is a company , specialising in
describe specialises
within the
industry name
industry.
2 Management team
Role:
describe
Experience:
describe
Education:
describe
Skills:
describe
Gaps:
describe
3 Investors
has no investors.
4 Business overview
Product:
-
description
;
Unique selling points:
- ;
5 Objectives
Short term (current year):
-
description
;
Medium term (next 1 – 2 years):
-
description
;
Long term (3 years and beyond):
- ;
6 Target customers
Target customers description:
- ;
How many potential customers do you estimate are in your target regions for this financial year?
What customer need or problem does your products address?
- ;
Explain your approach to pricing your products :
- ;
What research have you conducted to understand your market, including your industry, regions, customers, competitors?
Surveys and questionnaires;
Focus groups;
Interviews;
Desk or online research;
Market testing;
Trade fairs or exhibitions;
Met with suppliers;
Personal experience;
Social media research;
Mystery shopping competitors;
We intend to use the following marketing techniques:
- Online marketing;
- Social marketing;
- PR;
- Direct mail;
- Direct sales;
- Phone selling;
- Point-of-sale advertising;
- Guerilla marketing;
- Outdoor advertising;
- Print advertising;
- TV advertising;
- Radio advertising;
7 Financial overview
Financial Requirements:
Total funding required:
amount
Investment Categories:
Staff;
Services;
Licences;
Equipment or machinery;
Insurances;
Goods;
Premises;
Types of staff required:
- ;
Types of service suppliers required:
- ;
Equipment or machinery required:
- ;
Licences required:
- ;
Insurance required:
- Product liability;
- Public liability;
- Environmental liability;
- Employers liability;
- Professional indemnity;
Expected repayment period: .
Expected Investment Return: %.
8 Projected Profit and Loss
Year one
Expected turnover in first year of trading:
amount
Expected Manufacturing Costs:
amount
Other Costs:
amount
Tax Rate: %
Expected profit in first year of trading:
amount
Competitors
Name
Location:
Website:
Average prices:
Weaknesses:
Strengths:
9 SWOT
Your strengths:
- ;
Your weaknesses:
- ;
Current or future opportunities:
- ;
Current or future threats:
- ;

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This legal document has been drawn up by

Anthony Chelidonis
Anthony Chelidonis

„I am a commercial legal advisor with 4 years experience, having worked for British Telecoms and a number of start-ups as an in-house legal advisor. My work is focused on drafting, negotiating and reviewing corporate and commercial contracts.“

Lawyer's hint

You need to know the following before you complete your business plan: 

  • the funding amount and repayment period
  • what your business will sell and for how much
  • the marketing strategy, eg online advertising and market analysis, eg competitors
  • who the management team is and how you will run your business as an operation
  • the projected business revenue for at least the first year of business
  • when you expect the business to break even
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